ForgetMeNot Africa has triumphed at the prestigious Meffys Awards, picking up the title of Best Innovation in a Mobile First Market for its innovative Message Optimiser technology. The Meffys success comes just two weeks after the company collected the coveted Innovation in Messaging award, also for its Message Optimiser system, at 160 Characters’ Mobile Messaging Awards.
ForgetMeNot Africa joined the likes of Coca Cola, Blackberry and Apple in picking up major awards at the Meffys, the official benchmark for measuring success in the mobile industry, hosted by TV personality Ruby Wax on Wednesday, July 7.
Meffys judges rewarded ForgetMeNot Africa for its innovation in providing services to consumers who use mobile astheir first and primary point of access to the Internet.
Judges also recognised ForgetMeNot Africa’s provision of a quality consumer experience, success in leveraging local markets and for providing a sustainable business model. Message Optimiser has enabled access to Facebook, as well as email and online chat, to more than 47 million people across east, west, central and southern Africa in the last 12 months.
MEF’s Executive Director, Rimma Perelmuter, said: “Congratulations to ForgetMeNot Africa for bridging the digital divide globally within mobile first nations around the globe by transforming feature phones into smart ones.”
Tags: 160, Africa, and, at, awards, Characters, ForgetMeNot, Meffys, prestigious, triumphs
ForgetMeNot Africa has won the Best Innovation in a Mobile First Market award at the prestigious Meffys Awards presented by Ruby Wax. ForgetMeNot Africa took home the title for its Message Optimiser technology at the Meffys event last night in London.
