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ForgetMeNot Africa are nominated for two Meffys Awards 2011 · 06 Jun 2011

ForgetMeNot Africa has been nominated for two categories at this year’s prestigious Meffys Awards.

The Meffys – regarded as “the benchmark in the mobile media industry” has shortlisted ForgetMeNot Africa for both the Best Technology Innovation Award for eTXT Facebook from Econet Wireless Zimbabwe, and in the Best Mobile First Innovation category for Message Optimiser.

Latest global trends in mobile ecosystem

Rimma Perelmuter, MEF’s Executive Director, said: “The Meffys provide a window into the latest global trends in the evolving mobile ecosystem. This year’s shortlist demonstrates the rise in mobile content and commerce services that not only entertain but also enable deeper consumer engagement and monetisation directly via the mobile connected device.”

No need for fixed telephone line Internet access The technology bypasses the need for fixed telephone line Internet access, PCs, expensive subscriptions, smartphones, Java downloads and data connections to provide email, online chat, instant messaging and social networking to even the most rural communities in Africa. It transforms even the most basic SMS-enabled device into a virtual smartphone.

The Meffys Awards 2011 will be presented at a gala dinner on July 7th in London.